If you’re starting a small business, the first thing that I recommend you do is finalize all the details of your venture. This is because the information will be very important when the time comes that you need to endorse your goods and services. Like what a friend of mine did: she first decided on a name for her accessories-making ventures. She even made an entire collection of posters and advertisements that she would usually give to passersby and staple on street posts.
With the technology that is available to us today, I bet that you’re thinking of endorsing your products over the Internet. I must admit that when I want to sell some of my old possessions, I go to sites like eBay and Facebook to tell people of my intentions. However, this technique does not always work, particularly because many people are also not familiar with online transactions. Thus, I encourage you to try promoting your goods and services in both modern and traditional ways, which includes using the Internet and accessing some online yellow pages.
I know a lot of friends who do not like the idea of creating a business directory to endorse the company because the yellow pages are not as popular as they used to be. On the other hand, you might be surprised to learn that the directories are quite reliable and are being heavily used by big-time companies and businessmen. If you want to create your own business directory, you have to go back to the basics.
A business directory should be eye-catching. How do you do this? Be bold with the colors, but try not to overdo it. I’ve seen advertisements whose colors are not complimentary to one another that they become difficult to look at. Remember to make the most out of the space that the telephone companies will provide for you. Create an outline first that will guide you in filling that space.
I have always heard the phrase, “Less is more”, and this is true when creating an appealing business directory. Make use of fonts that are clear and readable, regardless of the size. Avoid putting too much pictures, as well. If it’s possible, try to limit the information that the ad shows to give only what is essential.